Last Updated: 7/9/2024
We at Carma Laboratories, Inc. (“Carma”), maker of Carmex products, value your privacy. This California Notice at Collection (“Notice”) provides you with timely notice before or at the time when we collect Personal Information from you. In this Notice, we explain the categories and sources of Personal Information we collect from you and how we use, share, and protect that Personal Information. This Notice applies to Personal Information you provide whether you visit our website (“Site”) or interact with us over the phone or email.
For more information about our privacy practices, please see our Privacy Policy.
WE MAY MODIFY THIS NOTICE AT ANY TIME. ALL CHANGES WILL BE EFFECTIVE IMMEDIATELY UPON POSTING TO THE SITE.
If you are a California resident and would like to submit a request to opt out of the sharing of your Personal Information, please complete our Privacy Rights form to submit a request.
WHAT IS PERSONAL INFORMATION?
We collect Personal Information from consumers in operating our Company. “Personal Information” (which we also refer to as “Personal Data”) is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include publicly available information or aggregated information that does not include personal identifiers.
WHAT CATEGORIES OF PERSONAL INFORMATION DO WE COLLECT?
We collect the following categories of Personal Information and have provided examples of the types of Personal Information collected under each category and how long we retain that information in the chart below. Our retention periods vary based upon the need to provide customer service, to operate our business and maintain business records, including for legal reporting requirements, legal obligations, and contractual obligations.
| Category | Examples | Retention Period | Is This Category Shared? |
| Identifiers | Your name, IP address, email address, phone number, postal address, zip code, and social media handles. | We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose. | Yes |
| Commercial Information | Products or services purchased, obtained, or considered; content of written communications you send to us; other purchasing or types of Carmex products; services you own and are interested in; and your consuming histories or tendencies. | We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose. | Yes |
| Internet Activity | Internet or other electronic network activity information when your visit our Site, including, your IP Address, mouse scrolls and clicks, the websites you visit before or after you visit the Site, pages viewed on the Site, browsing history, search history, information regarding your interactions online, identifiers like cookie ID, browser type, internet service provider, or operating system, images of the Site during your visit to the Site including images of web forms you fill out, and the date and time you visited the Site and duration of your visit. | We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose. | Yes |
| Employment Information | Professional or employment-related information that you provide when you apply for a job. | As required by law. | No |
| Education Information | Education information you provide when you apply for a job. | As required by law. | No |
| Imprecise Geolocation Information | Imprecise location information, like the country and city, associated with your IP address. | We retain this information for so long as we keep a business relationship with you; and for so long as required for any other business or legal purpose. | Yes |
WHAT ARE THE PURPOSES FOR WHICH WE COLLECT PERSONAL INFORMATION?
We collect Personal Information for the following business and commercial purposes:
| Purpose of Collection and Use | Examples/Explanations | Category |
| Communicating With You | To respond to your questions, requests, comments, or concerns To complete a return request in accordance with our policies To notify you of changes to our Terms or Privacy Policy To provide promotional e-mails To send you surveys To keep your information current To provide customer service As you request or consent | Identifiers Employment Information |
| Business Purposes | To inform our business strategies To understand the Site’s demographics and user preferences To evaluate job applications To seek business, legal and financial advice In connection with due diligence and other business transactions | Identifiers Commercial Information Employment Information Education Information Internet Activity Imprecise Geolocation Information |
| Improve Our Products and Services | To help us to choose what products we offer To offer you new products To improve our products and customer service | Commercial Information Internet Activity Imprecise Geolocation Information |
| Targeted Advertising, Marketing and Promotional Activities | To serve targeted advertising to you about products we believe may be of interest to you To notify you of new products and programs To send you promotions To customize content and to improve our ability to contact you To enhance our marketing capabilities, and to inform marketing and communication plans and strategies To enter you in Carmex Club and to communicate with you regarding those entries | Identifiers Commercial Information Internet Activity Imprecise Geolocation Information |
| Perform Analytics | To improve the content on the Site To enhance users’ experience when visiting our Site To customize the content and/or layout of the pages on our Site To administer the Site To generate statistical information To monitor and analyze Site traffic and usage patterns To prevent fraud, to investigate complaints and to prevent violations of our policies | Identifiers Internet Activity Imprecise Geolocation Information |
| Site Management | To operate and troubleshoot problems with the Site To improve the functionality of the Site To improve your experience when you visit the Site To conduct statistical and other analyses of the Site To develop and improve the materials, products, and services that we make available through the Site To evaluate user needs and improve your browsing experience To notify you of new features on our Site | Identifiers Internet Activity Commercial Information Imprecise Geolocation Information |
| Legal Purposes and Protection of Rights | To protect our legal rights or interests, or those of third parties To bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site To seek business, financial or legal advice To respond to subpoenas, court orders and other legal processes | Identifiers Commercial Information Employment Information Education Information Imprecise Geolocation Information |
