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CARMEX TAKES MOISTURE TO THE NEXT LEVEL WITH NEW CARMEX MOISTURE PLUS™

Ultra-Hydrating Lip Balm with a Slant-Tipped Applicator Now Available Exclusively at Walgreens and Walgreens.com

MILWAUKEE (Oct. 28, 2008) – Carma Laboratories, Inc., the makers of Carmex® lip balm products, today announced the arrival of new Carmex Moisture PlusTM ultra-hydrating lip balm which provides intense moisturizing protection with vitamin E, aloe, shea butter and avocado butter. Available exclusively at Walgreens and Walgreens.com, the new premium lip balm is packaged in a sleek applicator and provides a hint of gloss as well as an SPF 15 rating. The suggested retail price for Carmex Moisture Plus is $2.99.

“Now women don’t have to choose fashion over function because Carmex Moisture Plus combines both,” said Paul Woelbing, president of Carma Laboratories. “Carmex Moisture Plus provides a powerful, moisturizing lip balm with a sophisticated slant-tip applicator.”

Carmex Moisture Plus joins the popular Carmex family of products. Carmex is available in a variety of forms like jar, tube and stick; a variety of flavors like cherry, strawberry and mint; and some with sun protection. For 10 years running, Carmex has been the most pharmacist-recommended lip balm, ranking #1 in a national survey of over-the-counter lip balm products by Pharmacy Times magazine.

About CARMEX and Carma Laboratories, Inc.
For over 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex has been named the #1 pharmacist-recommended lip balm by Pharmacy Times magazine for the past ten years. Carmex products are available at U.S. retailers, including Walmart, Walgreens, Target, CVS, Kroger, and Rite Aid, and online at Walgreens, CVS, Drugstore.com, Longs, Sam’s Club and REI. For more information, contact Carma Laboratories at (414) 421-7707 or visit www.mycarmex.com.